In celebration of the 40th anniversary of the first running of the Eddie Aikau Big Wave Invitational, Rip Curl is excited to announce their partnership with the iconic big-wave event. Honoring the life and legacy of the great Hawaiian waterman, the Eddie Aikau Big Wave Invitational stands as the pinnacle of competitive big-wave surfing in the modern era.

Held at Waimea Bay, surrounded by the timeless Waimea Valley, the area holds tremendous cultural and historic significance for the Hawaiian people. And when it comes to the giant, winter surf and the running of the Eddie Aikau Big Wave Invitational, as they say, “The Bay calls the day.”

Stay warm and dry in the Eddie Would Go Towel. Made from 100% cotton velour this towel offers a plush, soft feel while providing excellent absorbency. Measuring L:71in by W:24in, it provides ample coverage for drying off after catching waves or relaxing in the sun.